Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

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Review ------ "Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it's the trust that develops through relationships that will create success" -Keith Ferrazzi, #1 New York Times bestselling author of Who's Got Your Back and Never Eat Alone "The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships where relationships, transparency and outcomes are measured in an integrated fashion is the future you should be working on now" -Christine Day, CEO, LUVO Inc, Former CEO lululemon athletica This is a must-read for CMO's and digital marketers. Performance Partnerships offers practical ins to address every modern-day marketers #1 priority: Growth." - Robert Chatwani, CMO Atlassian & Former CMO eBay North America "This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today." - Cameron Herold, Author of DoubleDouble,Meetings Suck & The Miracle Morning for Entrepreneurs "Robert is a proven leader and innovator in the field of affiliate and performance-based marketing. He continues to be on the forefront of program development and analytics and is a great partner to help influence the future of your marketing strategy" John Boris, SVP,Chief Marketing Officer, Shutterfly "Why pay for marketing, when you can instead pay for results? Performance Partnerships presents a very powerful framework for how companies can smartly leverage an ecosystem of marketing partners to scale up their results." - Verne Harnish, Author of Scaling Up & Founder Entrepreneurs' Organization "The future of marketing is in the strength of the partnerships brands foster, nurture and mutually evolve overtime. Robert has captured all that you thought you knew and shows CMOs and influencer and digital marketers what we need to know to future proof our affiliate marketing programs, and turn those programs into sustainable partnerships" - Lee Caraher, CEO Double Forte, Author The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees & Millennials & Management Read more ( javascript:void(0) )