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ZAG: The #1 Strategy of High-Performance Brands (One-Off)

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Paperback. Pub Date :2006-09-01 Pages: 178 Language: English Publisher:. Peachpit Press When everybody zigs. zag. says Marty Neumeier in this fresh view of brand strategy ZAG follows the ultra-clear whiteboard overview style of the author's first book. THE BRAND GAP. but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace. traditional differentiation is no longer enough-today companies need radical differentiation to create lasting value . for their shareholders and customers In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail-how to read customer feedback on new products and messages-the 17 steps for designing difference into your brand-how to turn your brand's onliness into a trueline to drive synergy-the secrets of naming products. services. and...
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